Chinaberry’s Quest for Safe and Effective Sun Protection

May 25th, 2010 by Janet

AOL News released an article today saying that many sunscreens may actually be accelerating cancer. Chinaberry Inc. couldn’t agree more. For over a decade, our company has been researching safe and effective sunscreens for our two catalogs, Chinaberry.com and IsabellaCatalog.com. We were on the anti-oxybenzone, retinol, and paraben bandwagon when just about every sunscreen label included these ingredients.

A few years ago, when more and more companies began using nanosized titanium dioxide without having to disclose it, Chinaberry decided it was time to oversee the production of our own private label sunscreen, Perfect for the Sol. Janet Kelly, a licensed esthetician working for Chinaberry, says, “It had gotten to the point where even once-reliable vendors were utilizing nanotechnology to help their sunscreens appear more like the mainstream chemical sunscreens people were accustomed to. The problem with that is we haven’t even begun to understand the serious health implications related to nanotechnology. To be on the safe side, we developed our own natural sunscreen that is guaranteed to be free of synthetics, retinols, and nanotechnology. We feel it’s the best natural sunscreen available.” So if you’re ready to throw in the beach towel, along with your sunscreen, after reading the latest research on the dangers lurking in your tube of sun protection, know there IS a safe and effective alternative.

Years of research went into creating Chinaberry’s Perfect for the Sol. Its SPF 25 offers full-spectrum protection against UVA and UVB rays, it’s biodegradable, and it’s great for both your face and body. It’s not too greasy, doesn’t appear chalky-white, and the very subtle smell of essential oils of vanilla and lavender makes it perfect for men, women, and children. In addition to the active ingredients of titanium dioxide and zinc oxide, it includes an abundance of anti-aging and moisturizing ingredients such as rose hips oil, green tea, and shea butter (all organic). While it is water-resistant, it is not waterproof because it doesn’t contain petroleum (that’s a good thing!).

To read more or to place an order, go to the Perfect for the Sol page on the Chinaberry website.

To contact us with any questions or concerns please email Janet Kelly at PublicRelations@Chinaberry.net.

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