The Chinaberry CommitmentSeptember 20th, 2010 by Ann
The collection of items on our website is the result of literally thousands of hours of work by our staff. We are a small company, so those thousands of hours should say something about our commitment to offer you an intelligent and thoughtfully-selected collection of items. From games that we actually play (you wouldn’t believe how many games have unclear instructions) and toys that we kid-test (and you wouldn’t believe how many problems we find in that process) to items for the family and home that we have used and loved and books that we read cover to cover (and reject thousands), the Chinaberry catalog is a one-of-a-kind catalog.
So, what you find here is the cream of the crop. And while I can’t pass up a good game, love watching a child have fun with a cool toy, and appreciate something that will make my life better at home, there is simply nothing like a book. Books can make us wonder, astound us with what has occurred in the past, make us more compassionate, make us more able to stand up for what we believe in, make us want to get outside our comfort zones and maybe do something, and make us better people. The fact is that a game, a toy, or something for the kitchen just isn’t going to change us or change the world, but a book can light the flame that will do just that.
And this is why it is very significant and disheartening to us that we have had to decrease the number of books we are offering you in the catalog. We devote more time than you will ever know to reading books and then choosing the ones that are great read-alouds; will make you and your child laugh together, think, or talk; will ask your early teen to think about more than the typical teen in our country is thinking about; or that you, as an adult, might find to be a worthy escape when you have a moment to yourself. Unfortunately, so many of those who receive our catalog go to the giant online book source (we all know who it is) to buy the books that they’ve read about in Chinaberry, that our company can no longer continue to devote the same resources to finding great books. If the Chinaberry catalog is of value to you, we ask you to spend your dollars with us if you find a book here that you want. We know it is tempting to get a bargain, but independent booksellers like us survive only because of customers who value our service and take the extra step to support it. We ask that you take this into consideration when choosing where to buy your books. And to those of you who have loyally supported us throughout the years, we offer our heartfelt thanks — your orders are what have kept us in business and for that we are truly grateful!
Tags: Chinaberry books