An Unprecedented Announcement

Since 1982 Chinaberry has been a trusted source for positive, uplifting children’s books often found off the beaten path. Started at a kitchen table by a mother who believed in raising children who value love, honesty, joy, and reverence, Chinaberry grew to sell over 1 million books a year in the early 2000s.

With the advent of the internet and online shopping, Chinaberry expanded its offering to include quality toys and games, as well as products for women also featured in its sister-catalog, Isabella.

By 2015 Chinaberry was struggling as sales from catalogs were on the decline. Believing that an updated website and a new approach to catalogs could revitalize it, South Meadow Ventures purchased Chinaberry. We were committed to the Chinaberry mission of providing quality products, carefully curated and personally tested. We wished that it would remain a valuable resource for generations to come and quickly set about updating the Chinaberry website and fully launching Chinaberry into the digital era.

Unfortunately, while we did our best to bring Chinaberry up-to-date, expanding its offerings while still keeping the founders’ high standards, it is clear that customers are choosing to purchase their children’s products from others. It is with sadness that today we announce that Chinaberry will discontinue retail operations on or before January 31, 2019.  

We still believe as Chinaberry’s founder did 36 years ago, that parents are looking for books and toys that instill core values. There are tens of thousands of children’s books published each year, far too many for one family to navigate through. Chinaberry plans to continue to be a trusted source for recommendations and information. Stay Tuned.

17 thoughts on “An Unprecedented Announcement”

  1. So sad to see you go. I have always trusted that if it’s for sale at Chinaberry, it is a high quality product for my children and now my grandchildren. Thanks for all the good years!

  2. I am very sorry to see this turn of events at Chinaberry. Though my children are adults, I have bought things through the years at Chinaberry and have loved everything!
    I wish you all the best in this challenging time.
    I especially loved the adult reading.

  3. I’m so sorry to hear about the closure. Now a grandmother, I was so excited to re-live the beautiful memories your website gave me for so long. Best wishes!! Thank you for wonderful products. You will be missed.

  4. My 4 “babies” are 20 + now so I haven’t bought for a while but I have so many good memories from the books we bought and just reading through the beautiful catalog. I looked it up so I could find the perfect books for my grand-nieces/nephews overseas (to bring with us), but alas…..
    xoxo

  5. What wonderful memories I have of going through the catalog for the next best book for my sons. Those sons are now 33 and 34 and have such a love of reading. I owe a thanks for such great books and selections and books that I would have missed out on. Was looking forward to Chinaberry for the next generation of readers.
    Wishing you a better future than you can imagine?

  6. Sorry to learn this news. I wanted to find books and toys for my grandchildren. Thanks for years of offering quality books and treasures. Deborah

  7. Thank you, Chinaberry, for guiding us through our daughters’ childhoods. Your heartfelt book reviews inspired and informed. We had fun with “your” toys. I do not exaggerate in saying that our lives are richer for your presence.

  8. Thank you for all the great products. I’ve been shopping Chinaberry since 1993 and I’ve never been disappointed. Most of the best hours with my now grown children were spent reading or listening to a book from Chinaberry or playing with a Chinaberrry toy.

  9. So sorry to see this announcement.
    Our Chinaberry books have added much to the lives of our seven (now-grown) children.
    Thank you for putting in the time and effort to offer such well-chosen favorites.

  10. So sorry to discover this! Your catalogue was a wonderful resource when my children were growing up and I was hoping to return for grandchildren. A sign of the times and what we have lost.

  11. Your catalogs were always a welcome site in my mailbox. Thank you for all the good books and good memories. You created such a virtual village with all your personal and creative touches in your publications. Thanks so much.

  12. Your company’s birth coincided with the birth of my first child.
    Your messages and offerings in the catalog always made me joyful because books and children are among my greatest loves.
    Thanks for being there for me as I began mothering.

  13. I am so sorry to learn you are no longer offering the very special books, toys and gift items. I know that as a business, you have to make decisions that are best for your business. Just know you are a trusted resource for families. I hope to see your name again, offering reliable items.

  14. Just want to say thank you for all the years of amazing books and toys. My mom regularly purchased books and toys from you all for me and I still gave many of those books and have passed the toys onto younger cousins. One of my friends just had a baby and I was going to purchase something for her as well. I’m sorry to hear that Chinaberry is no more, but thank you for all the books and increased imagination over the years.

  15. My daughters grew up with your books and now that we are expecting our first grandchild I was so looking forward to sharing your wonderful books with the baby. I am so sad to see you go, as are my daughters
    Thank you

  16. I have relied on Chinaberry for trusted recommendations. It was a trusted source and never steered me wrong. I have a few of my old catalogs I can refer back to. Isn’t there a reference source where we can access some of those old catalogs. Some books never get old, and it would sure be helpful as I purchase books for my grandchildren and my young adopted son.

  17. I have relied on Chinaberry for trusted recommendations. It was a trusted source and never steered me wrong. I have a few of my old catalogs I can refer back to. Isn’t there a reference source where we can access some of those old catalogs. Some books never get old, and it would sure be helpful as I purchase books for my grandchildren and my young adopted son.

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