Since 1982 Chinaberry has been a trusted source for positive, uplifting children’s books often found off the beaten path. Started at a kitchen table by a mother who believed in raising children who value love, honesty, joy, and reverence, Chinaberry grew to sell over 1 million books a year in the early 2000s.
With the advent of the internet and online shopping, Chinaberry expanded its offering to include quality toys and games, as well as products for women also featured in its sister-catalog, Isabella.
By 2015 Chinaberry was struggling as sales from catalogs were on the decline. Believing that an updated website and a new approach to catalogs could revitalize it, South Meadow Ventures purchased Chinaberry. We were committed to the Chinaberry mission of providing quality products, carefully curated and personally tested. We wished that it would remain a valuable resource for generations to come and quickly set about updating the Chinaberry website and fully launching Chinaberry into the digital era.
Unfortunately, while we did our best to bring Chinaberry up-to-date, expanding its offerings while still keeping the founders’ high standards, it is clear that customers are choosing to purchase their children’s products from others. It is with sadness that today we announce that Chinaberry will discontinue retail operations on or before January 31, 2019.
We still believe as Chinaberry’s founder did 36 years ago, that parents are looking for books and toys that instill core values. There are tens of thousands of children’s books published each year, far too many for one family to navigate through. Chinaberry plans to continue to be a trusted source for recommendations and information. Stay Tuned.