After nine long months of dreaming, planning, building, and decorating, we’re finally ready to announce our big news: Chinaberry had twins!
Meet Jake & Ella, the newest addition to the Chinaberry family. Created by the original Chinaberry kids, Elizabeth and Evan (some of you may remember them from our earlier catalogs way back when), Jake & Ella brings our mission of raising children with love, honesty, and joy to a new generation of discerning parents.
When Chinaberry launched its first catalog almost (gasp!) 30 years ago, our message and values attracted a community of people who were decidedly noncomformist. From vegans to homeschoolers, homesteaders to tree-huggers, our customers back then didn’t exactly swim with the mainstream. But over the years, as “Chinaberry babies” started having babies of their own, we have happily witnessed a slow but meaningful culture shift among parents. “Tree-hugger” is a badge to be worn proudly, and urban-dwellers are planting their own backyard organic farms. “Unschool” play groups are popping up across the country, and everyone seems to be talking about making healthier, more conscious food and lifestyle choices. It would seem, Chinaberry parents, that we’ve all done something right after all.
Now, catering specifically to those with babies and toddlers in their lives, Jake & Ella offers distinctive, sustainable toys, wellness products, and resources for nurturing creative, compassionate children. With a focus on environmental and social responsibility, Jake & Ella draws on three decades of Chinaberry’s experience to help the new generation of parents make natural, conscientious choices for their littlest ones.
Beyond its online boutique, Jake & Ella’s blog and social networks are building a community of unconventional and thoughtful parents, ones who wish to give their children the knowledge and inspiration to make the world a healthier, more wholesome place for all of us. From the latest news in environmental health to alternative thinking on child development, Jake & Ella’s online communities cover topics often ignored by the mainstream but essential in navigating the increasingly complicated business of raising a healthy family today.
Celebrate with us! Stop by our store, peruse our blog, connect with us on Facebook for interesting news bites, special offers, enticing contests, and banter with like-minded people. And if you like what you find, please let your friends know! Now through July 31, 2010, we’re offering a special deal for our Chinaberry family: Spend $50 or more at Jake & Ella and get $10 off your order. Just enter the code CBFAMILY during checkout to receive your discount!
We know you’ll be as smitten with our exciting new bundle of joy as we are…